Tuesday, 11 September 2012

definitions

Target audience - Particular group of people, identified as the intended recipient of an advertisement or message.

Genre – it is a French word for type this means that different types of films are put into categories this means that it is easier for the audience to make a choice.

Conventions – these are the key features of genres this means that you would expect in a horror film that there would be a hero and a villain and lots of blood and guts everywhere.

Codes – is a way of conveying meaning without using words. 

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